The State Of Grocery Substitutions
We analysed a years worth of tweets aimed at four major supermarkets (Tesco, Asda, Sainsbury’s, and Morrisons) and recorded every tweet where a customer complained about an inappropriate substitute they received. Christmas 2023 December is the worst month of the year for supermarket substitutions , accounting for 20% of all complaints. And 11% of total complaints come from just 4 days, the 22nd, 23rd, 24th and 25th of December. In 2023, the 23rd of December was the worst day to receive a Christmas shop, with deliveries 12 times more likely to contain an unacceptable substitute than the rest of the year. A Year Of Grocery Substitutions While December stands out as the worst month for grocery substitutes , the rest of the winter months also see higher complaints compared to the summer months.