The State Of Grocery Substitutions

 We analysed a years worth of tweets aimed at four major supermarkets (Tesco, Asda, Sainsbury’s, and Morrisons) and recorded every tweet where a customer complained about an inappropriate substitute they received.

Christmas 2023

December is the worst month of the year for supermarket substitutions, accounting for 20% of all complaints. And 11% of total complaints come from just 4 days, the 22nd, 23rd, 24th and 25th of December.

In 2023, the 23rd of December was the worst day to receive a Christmas shop, with deliveries 12 times more likely to contain an unacceptable substitute than the rest of the year.

A Year Of Grocery Substitutions

While December stands out as the worst month for grocery substitutes, the rest of the winter months also see higher complaints compared to the summer months.

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